Arkansas PBS > Engage > Pressroom > New ‘Good Roots’ segment explores how pandemic has disrupted business

New ‘Good Roots’ segment explores how pandemic has disrupted business

Posted 17 Feb 2022

Feb. 18 segment visits Osage Creek Farms in Northwest Arkansas

CONWAY, Ark. (Arkansas PBS) — Over the past year the COVID-19 pandemic has disrupted life and business for so many, including Northwest Arkansas’s fourth-generation Osage Creek Farms. This month’s “Good Roots” explores how the farm is recovering in a new segment Friday, Feb. 18, during “Arkansas Week” at 7:30 p.m. on Arkansas PBS and livestreaming at


In spite of losing a major contract with Butterball, Osage Creek Farms’ rapid rotation grass feeding model helped insulate them from inflating costs and a consumer-direct business model helped offset declining prices from meat processors. But, is it all enough to ford through the current economic uncertainty?


“Good Roots,” produced in partnership with Arkansas Farm Bureau, seeks to shine a light on Arkansas’s rich rural culture and communities. Segments focus on the real stories of rural life, while addressing relevant topics like agriculture, health care, the economy, technology, policy and more. The segment airs the second Friday of each month during “Arkansas Week.” Additional information is available at


Segments and bonus footage of “Good Roots” are also featured on all Arkansas PBS digital platforms, including YouTubeFacebook, the Engage Arkansas PBS app and the PBS Video app. A blog series accompanies the segments at


Major funding for “Good Roots” is provided by Arkansas Farm Bureau.


About Arkansas Farm Bureau

Arkansas Farm Bureau is a nonprofit, private advocacy organization with almost 190,000 families throughout the state working to improve farm and rural life. Farm Bureau is an independent, voluntary organization of farm and ranch families united for the purpose of analyzing their problems and formulating action to achieve educational improvement, economic opportunity, social advancement and promote the national well-being.


About Arkansas PBS

Arkansas PBS, Arkansas’s only statewide public media network, enhances lives by providing lifelong learning opportunities for people from all walks of life. Arkansas PBS delivers daily, essential, local, award-winning productions and classic, trusted PBS programs aimed at sharing Arkansas and the world with viewers through multiple digital platforms, including livestreaming at, on-demand services and YouTube TV, and the distinct channels Arkansas PBS, Arkansas PBS Create, Arkansas PBS KIDS, Arkansas PBS WORLD and Arkansas PBS AIRS on SAP. Members with Arkansas PBS Passport have extended on-demand access to a rich library of public television programming. Arkansas PBS depends on the generosity of Arkansans and the State of Arkansas to continue offering quality programming. Additional information is available at Arkansas PBS is broadcast on KETS (Little Rock), KEMV (Mountain View), KETG (Arkadelphia), KAFT (Fayetteville), KTEJ (Jonesboro), KETZ (El Dorado) and KETS (Lee Mountain).