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‘Good Roots’ highlights agritourism at Subiaco Abbey, Urbana Farmstead in next Arkansas PBS segment

Posted 08 Jul 2021

July 9 feature explores growing opportunity for agricultural producers

CONWAY, Ark. (Arkansas PBS) — “Good Roots” visits Subiaco and Little Rock, Arkansas, to delve into the ways Subiaco Abbey and Urbana Farmstead are creating operational income while simultaneously benefiting their communities. “Good Roots: Agritourism” will air during “Arkansas Week” Friday, July 9, at 7:30 p.m. on Arkansas PBS and livestream at


An increasingly popular and expanding opportunity for agricultural producers, agritourism is a $1 billion industry in the United States and directly generates nearly 9 million jobs. In addition to generating extra income for producers, these enterprises provide social benefits for their communities.


In this “Good Roots” segment, host Lauren McCullough will visit the Subiaco Abbey’s brewery and tap room before exploring the making of habanero pepper Monk Sauce. Then, on her trip to Urbana Farmstead, McCullough will tour the farm, kitchen and market. While uncovering what makes these Natural State agritourism locations unique, McCullough will also explore their plans to ensure visitors keep coming back and investing in their area.


“Good Roots,” produced in partnership with Arkansas Farm Bureau, seeks to shine a light on Arkansas’s rich rural culture and communities. Segments focus on the real stories of rural life, while addressing relevant topics like agriculture, health care, the economy, technology, policy and more. The segment airs the second Friday of each month during “Arkansas Week.” Additional information is available at


Segments and bonus footage of “Good Roots” are also featured on all Arkansas PBS digital platforms, including YouTubeFacebook, the Engage Arkansas PBS app and the PBS Video app. A blog series accompanies the segments at


Major funding for “Good Roots” is provided by Arkansas Farm Bureau.


About Arkansas Farm Bureau

Arkansas Farm Bureau is a nonprofit, private advocacy organization with almost 190,000 families throughout the state working to improve farm and rural life. Farm Bureau is an independent, voluntary organization of farm and ranch families united for the purpose of analyzing their problems and formulating action to achieve educational improvement, economic opportunity, social advancement and promote the national well-being.


About Arkansas PBS

Arkansas PBS, Arkansas’s only statewide public media network, enhances lives by providing lifelong learning opportunities for people from all walks of life. Arkansas PBS delivers daily, essential, local, award-winning productions and classic, trusted PBS programs aimed at sharing Arkansas and the world with viewers through multiple digital platforms, including livestreaming at, on-demand services and YouTube TV, and the distinct channels Arkansas PBS, Arkansas PBS Create, Arkansas PBS KIDS, Arkansas PBS WORLD and Arkansas PBS AIRS on SAP. Members with Arkansas PBS Passport have extended on-demand access to a rich library of public television programming. Arkansas PBS depends on the generosity of Arkansans and the State of Arkansas to continue offering quality programming. Additional information is available at Arkansas PBS is broadcast on KETS (Little Rock), KEMV (Mountain View), KETG (Arkadelphia), KAFT (Fayetteville), KTEJ (Jonesboro) and KETZ (El Dorado).