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Arkansas PBS, Arkansas Farm Bureau partner for monthly community content, local programs, projects

Posted 01 Mar 2021

‘Good Roots’ monthly segment explores rural Arkansas communities

in new series premiering April 16

CONWAY, Ark. (Arkansas PBS) — Arkansas Farm Bureau, known throughout Arkansas for supporting rural communities and public policies like healthcare, agriculture and access to services, is now partnering with Arkansas PBS on community programming and other local projects. This partnership is the perfect alignment of two notable organizations in Arkansas with a mission to serve Arkansans everywhere through education initiatives, health awareness and supporting agricultural and rural community life.

For generations, Arkansans have thrived in rural communities, prospering through agriculture and developing deep traditions. The new monthly series “Good Roots” will explore rural community life, agribusiness and how these things are evolving through modern advances. The series’ first segment will premiere immediately following “Arkansas Week” Friday, April 16, on Arkansas PBS and livestream at Starting in May, the segment will air on the second Friday of each month.

“As Arkansans, we all have a proud, emotional tie to this unique place we call home,” Arkansas PBS CEO Courtney Pledger said. “‘Good Roots’ will shine a light on the agricultural backbone of the state and share the essential stories, experiences and news of our rural communities.

“Our partnership with Arkansas Farm Bureau is one for the good of community. It will allow us to focus on and dig deeper into the real stories of rural life, celebrate our communities and provide rich educational content.”

“Arkansas Farm Bureau is dedicated to sharing the critical role agriculture plays in our lives and economy,” Arkansas Farm Bureau Board President Rich Hillman said. “Arkansas is built on the foundation of farming, and that story is much more complicated than what is often portrayed.

“We hope this partnership with Arkansas PBS will help us fulfill our mission of telling the deeper stories of what it’s like to live, grow and succeed in our great state.”

Segments and bonus footage of “Good Roots” and future content will also be featured on all Arkansas PBS digital platforms, including YouTubeFacebook, the Engage Arkansas PBS app and the PBS Video app. A blog series will accompany the segments at

“We’re excited and grateful for this new partnership with such a respected organization in Arkansas to further expand our education projects and community health initiatives and to support the already great programs Arkansas Farm Bureau has initiated across the state,” Arkansas PBS Chief Content Officer Greg Gerik said.

“Together with Arkansas PBS, we will help people throughout the state develop an even greater appreciation for rural life, in turn promoting more community good, educational opportunities and programs,” Arkansas Farm Bureau Executive Vice President Warren Carter said.

Major funding for “Good Roots” is provided by Arkansas Farm Bureau.

Arkansas Farm Bureau is a nonprofit, private advocacy organization with almost 190,000 families throughout the state working to improve farm and rural life. Farm Bureau is an independent, voluntary organization of farm and ranch families united for the purpose of analyzing their problems and formulating action to achieve educational improvement, economic opportunity, social advancement and promote the national well-being.

Arkansas PBS is a participating station in the Corporation for Public Broadcasting’s (CPB) project, Coming Home: Connecting to Community collaboration that celebrates the people, culture and stories of rural America through authentic local voices and talent. This multifaceted collaborative showcases local stories about the diversity, traditions and richness of small towns and rural life. Coming Home: Connecting to Community speaks to all Americans as public media stations elevate stories about what home means, the contributions and significance of America’s small towns, and about shared values across communities.

Arkansas PBS, Arkansas’s only statewide public media network, enhances lives by providing lifelong learning opportunities for people from all walks of life. Arkansas PBS delivers daily, essential, local, award-winning productions and classic, trusted PBS programs aimed at sharing Arkansas and the world with viewers through multiple digital platforms, including livestreaming at, on-demand services and YouTube TV, and the distinct channels Arkansas PBS, Arkansas PBS Create, Arkansas PBS KIDS, Arkansas PBS WORLD and Arkansas PBS AIRS on SAP. Members with Arkansas PBS Passport have extended on-demand access to a rich library of public television programming. Arkansas PBS depends on the generosity of Arkansans and the State of Arkansas to continue offering quality programming. Additional information is available at Arkansas PBS is broadcast on KETS (Little Rock), KEMV (Mountain View), KETG (Arkadelphia), KAFT (Fayetteville), KTEJ (Jonesboro) and KETZ (El Dorado).