Arkansas PBS > Engage > Pressroom > AETN Foundation to embrace the mobile channel, utilizing SMS text messaging for fundraising and cutting edge constituent interaction

AETN Foundation to embrace the mobile channel, utilizing SMS text messaging for fundraising and cutting edge constituent interaction

Posted 20 May 2009

The AETN Foundation is one of the first nonprofits in Arkansas to embrace the mobile giving channel, allowing donors to connect with the organization and contribute funds through text messaging. Cell phone users will have the chance to instantly react to fundraising appeals and confirm their donation by simply sending a text message. The donation is charged to the donor’s regular monthly cell phone bill and is separated from other transactions and identified as a non-taxable donation.

“Virtually anyone with a mobile phone can make a donation to the AETN Foundation by sending the text message AETNGIFT to 90999 to make a $5.00 donation,” Foundation COO Mona Dixon said. “This technology will allow the AETN Foundation to connect with constituents, acquire new donors, and dramatically extend our overall reach through this vital channel.”

Mobile Accord spokesperson Tony Aiello, SVP Business Development states, “We have worked hard over the last two-and-a-half years to accomplish this goal and continue to lead the way by developing innovative technology, educating nonprofits about the power of the mobile channel and working with U.S. wireless carriers to embrace a framework for mobile giving that works for donors and charities alike.”

U.S. Wireless Market Stats show:

·                       240 million U.S. mobile subscribers.

·                       30 billion text messages sent per month in the U.S.

·                       95 percent of mobile phones support text messaging.

“Mobile technology sets the stage for true impulse giving by removing traditional barriers such as communicating credit card information or writing a check. Cell phone users are empowered to act anytime, anywhere at the moment an appeal has top of mind awareness,” said James Eberhard, Chairman of Mobile Accord, Inc.

The AETN Foundation exists to raise the funds necessary to support the Arkansas Educational Television Network’s mission of enhancing lives through trusted public television programs and educational services. The AETN Foundation provides Arkansans opportunities to connect with the only statewide public media outlet by becoming a financial donor, corporate or foundation partner, volunteer or by other means of giving. The AETN Foundation builds relationships between AETN, donors, and viewers and is committed to being a transparent and accountable steward of private financial support.

Denver-based Mobile Accord, Inc. provides turnkey tools for organizations to leverage the power of mobile technology using SMS (text messaging), PSMS (premium SMS), and mobile content (ringtones, wallpapers, etc.). Mobile Accord can easily make any part of an organization’s existing outreach efforts mobile – for example, distributing urgent action alerts, volunteer opportunities, or donation via text message.

As the first company in the United States to offer mobile tools specifically built for nonprofit organizations, Mobile Accord is unique in its ability to facilitate wireless fundraising and constituent outreach campaigns while also helping clients understand the immense power of mobile technology.

For more information on the AETN Foundation and the mobile giving campaign please call 1-800-662-2386 or email to

For more information on Mobile Accord please contact Tony Aiello, Senior Vice President, Business Development at 866-720-3350 or email to