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AETN, Whole Foods Market partner Dec. 5 to kick off holiday season with PBS KIDS sustainable toys

Posted 21 Nov 2014

AETN, PBS KIDS and Whole Foods Market have partnered to bring PBS KIDS' line of educational and earth-friendly toys, including classic wooden toys and soft plush animals, exclusively to the supermarket's customers this holiday season. AETN and the Little Rock Whole Foods location, 10700 North Rodney Parham Road, will celebrate this new product line Friday, Dec. 5, from 10 a.m. to 1 p.m.

The Whole Kids Club will be held from 10-11 a.m. and include story time, a science activity by the Museum of Discovery, a Whole Foods Market Foodie snack and a visit from Clifford the Big Red Dog. Clifford will be available for photos in the store until 1 p.m.

PBS KIDS' new line of products is designed to inspire creative curiosity, while supporting the development of healthy, happy kids. One-hundred percent of PBS KIDS' net proceeds will benefit the media brand's mission of empowering children through knowledge, critical thinking and imagination, while Whole Foods Market will donate one percent of total sales, up to $25,000, to Whole Kids Foundation, an organization dedicated to improving children's nutrition and wellness.

Appropriate for young children ages 6 months to 3 years, the PBS KIDS toy line features: race cars made from recycled milk bottles; colorful, wooden vehicles assembled by hand from local wood in Vermont; shape sorters (recently named a National Parenting Publications Awards silver award winner) and stackers that inspire a love for fruits and veggies; super soft plush animals made with phthalate- and PVC-free materials; and organic t-shirts and infant onesies with vintage designs.

Each item in the PBS KIDS toy line is made with safe, non-toxic materials and inks, and all packaging is made from recycled materials. Many of the toys are produced in the USA from sustainable materials, responsibly harvested from local communities.

In addition to finding the new line of PBS KIDS toys at Whole Foods Markets nationwide, consumers can purchase products online at

PBS KIDS, the number one educational media brand for kids, offers all children the opportunity to explore new ideas and new worlds through television, online, mobile, and community-based programs. Kidscreen- and Webby-award winning provides engaging interactive content, including the PBS KIDS video player, now offering free streaming video accessible on computer- and mobile-device-based browsers.

Founded in 1980 in Austin, Texas, Whole Foods Market (, is the leading natural and organic food retailer. As America's first national certified organic grocer, Whole Foods Market was named America's Healthiest Grocery Store by Health magazine. The company's motto, “Whole Foods, Whole People, Whole Planet” captures its mission to ensure customer satisfaction and health, team member excellence and happiness, enhanced shareholder value, community support and environmental improvement.

The Arkansas PBS (AETN) is Arkansas's statewide public television network that enhances lives by providing lifelong learning opportunities for people from all walks of life. AETN delivers local, award-winning productions and classic, trusted PBS programs aimed at sharing Arkansas and the world with viewers. AETN depends on the generosity of Arkansans and the State of Arkansas to continue offering quality programming. For more information, visit, or follow the AETN blog at AETN is broadcast on KETS (Little Rock), KEMV (Mountain View), KETG (Arkadelphia), KAFT (Fayetteville), KTEJ (Jonesboro), and KETZ (El Dorado).