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Create Cooking Challenge 2017

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If you’ve ever wondered if there’s a way that you could join Create TV’s family of public media food experts, we have your chance! Prove your culinary interest and cooking mettle in the Create Cooking Challenge 2017 for a chance to win cash, production equipment and the chance to complete your own 10-episode web series for

The Create Cooking Challenge invites our viewers to submit a video of two minutes or less to demonstrate their culinary expertise. Anyone — from home cooks to professional chefs — who is over 18 can enter for the chance to win the grand prize, funding to produce a 10-episode series for!

Your video entry is a great way to share your culinary ability, knowledge and expertise in capsule form. You can feature your favorite culinary tip, recipe project or idea, and we can’t wait to see what our Arkansas chefs come up with! Finalists in the national contest — which is accepting submissions from Feb. 6-28 — will be judged by an outstanding panel of familiar experts, including Sara Moulton of “Sara’s Weeknight Meals,” Lidia Bastianich, from “Lidia’s Kitchen,” Steven Raichlen, from “Steven Raichlen’s Project Smoke,” Bridget Lancaster and Julia Collin Davison, from “America’s Test Kitchen” and “Cook’s Country,” and Create TV’s newest addition, Kevin Belton, host of “New Orleans Cooking With Kevin Belton.”

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How Does the Contest Work?

The Create Cooking Challenge is open to home and professional chefs aged 18 or older who are residents of the United States or District of Columbia.

You should make a video that’s a maximum of two minutes long and that demonstrates your potential as a cooking star for future content on Create or other public television producers! You can chose from several ideas — like a food preparation tip, advice, a simple recipe or preparation technique — and demonstrate it in a kitchen setting or alternate venue. At the grill, countertop, stove, outside, at a food market - it’s up to you!

Videos must:

  • Be your original work (the script, manner of presentation and title - if one is presented).
  • Be a maximum of two minutes in length. No matter how good, any video longer than 2 minutes will be disqualified.
  • Be “unbranded.” Don’t show logos, insignia, location signage, photographs, artwork, sculptures or any other copyrighted media or other images that could represent an infringement on any third party’s rights. If your video features trademarks or copyrighted works or uses equipment or products with visible logos, brand names or branded visuals, Create TV will not be able to share it online.
  • Be “music-free.” The judges want to be able to hear viewers’ performances clearly and focus on presentation and knowledge instead.
  • After you have a video you’re happy with, upload it to YouTube. (You’ll need to signed in to YouTube to post the video; if you don’t have an account, you’ll need to create one.) The video must be classified as a “public” or “unlisted” video; do not make it “private” or judges will be unable to view it.
  • Videos must:

  • Be uploaded to YouTube in a format that’s acceptable to YouTube.
  • Comply with YouTube Terms of Service, including Community Guidelines.
  • Once your video is live on YouTube, copy the link and fill out the Create TV Cooking Challenge entry form at Look for the bounceback notification confirming your entry, and be sure to keep an eye on your email afterwards!

    When Can You Enter?

    You can submit your Create Cooking Challenge video from Feb., 6, 2017 through 11 p.m. CTD on Feb. 28, 2017.

    Submit your entry at, and read the full submission rules/agreements here.

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    Tips and Tricks

    For sound:

  • Get the best audio by using an external microphone placed nearby during your recording. You can attach a lavalier mic to your clothes or us a “shotgun” mic (a handheld mic or one that attaches to a nearby door or tripod) and place it outside of the frame. Using a built-in mic on a camera or smart phone will likely produce hollow-sounding or muffled audio.
  • Do a sound test! It may sound simple but, after you have your mic in place, do a quick sound test and play back your recording to be sure you’re set before doing the full shoot. It’s well worth the trouble!
  • Before closing up shop, be sure that the the judges will be able to clearly hear you and the sound of food being prepared in your video.
  • For cooking:

  • Consider pre-measuring your ingredients. It will help things move at a steady pace in your video.
  • Try placing ingredients in a glass container or measuring cup instead of pouring them from a labeled container. It’s more aesthetically pleasing and helps avoid showing trademarked, copyrighted or branded materials that could disqualify your video.
  • When it’s not practical to transfer ingredients to another “unbranded” container, try positioning containers so that the brand name is not visible, or cover the brand information with tape.
  • Do what you know best. Your comfort level and expertise will show!
  • Remember you are teaching your audience — consider what a home cook’s basic knowledge level will be and be sure to walk them through the process.
  • For video:

  • Whenever you can, white-balance your video to get color that is as true-to-life as possible. (White-balance is basically color-balancing to make sure that your video doesn’t look either too blue or too yellow.) You can usually correct white-balance with the “auto-white balance” or “color correction” feature on your camera. If the auto correction features do not work, search online for steps to perform a manual white-balance.
  • Do a test recording first, and adjust the lighting in the room to avoid “hot spots” with too much light, such as light reflecting off of white cabinets, counters, tables or appliances with reflective surfaces.
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    How are winning entries selected?

    Videos will be reviewed as they’re submitted and curated for initial review by a panel of Create TV preliminary judges.

    In the preliminary round, videos will be judged based on:

  • 30%: Demonstrated knowledge, skills and familiarity in working with food, subject matter and understanding of the idea/subject.
  • 25%: Ability to present all ideas clearly within the allotted time, enunciating well and using correct pronunciation
  • 20%: Use of the camera frame and setting the stage — you ensure that subject of clip is clear and visually available to your viewers and matches what you are saying.
  • 20%: Telegenic appeal — appearance and how well you engage with the audience: looks at camera, smiles, dresses appropriately, demonstrates comfort and organization in front of the camera in staging and presentation.
  • 5%: Unique idea, recipe or tip, and manner of presentation (use of additional visuals to support the quality of your message).
  • After reviewing the entries, the preliminary judges will select 20-40 video finalists to be judged by a panel of industry experts!

    What Can You Win?

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    There will be five levels of prizes awarded to the top 18 entries:

  • One $4,000 Grand Prize plus production equipment valued at approximately $1,000 to finance and complete a web series of 10 more episodes, each two minutes in length, to appear on
  • One $1,000 Second Prize and production equipment valued at approximately $1,000 to create a short web series of three more episodes, each two minutes in length, to appear on
  • Five selected entrants will receive Create-branded goods in a winner’s basket, each valued at $150.
  • One selected entrant will receive a signed cookbook from one of Create’s culinary hosts and a Create-branded, host-signed apron, with a total value of $100.
  • Ten selected entrants will receive their own Create-branded aprons with a value of $25 each.
  • What will you be cooking up for your contest entry? We can’t wait to see what you create!


    Create Cooking Challenge

    Create Cooking Challenge FAQs About Submission

    Create Cooking Challenge Frequently Asked Questions


    (Open Feb. 6-28)

    Create Cooking Challenge Entry